Alter Eco led on the development and implementation of a social media strategy for the Talk Fracking campaign. Shareable images produced by Alter Eco have helped to grow the social media following with one image reaching 1,000 Facebook shares despite being shared from a page with only 1,400 Facebook fans.
Alter Eco also managed the development of the innovative My Fracking Questions website which allowed members of the public to tweet or email their questions about fracking to the Energy Minister Matthew Hancock. Thanks to over 4,000 people sharing the website on Facebook and Twitter, the Energy Minister was forced to issue a formal response in less than 4 weeks.