Alter Eco’s Richard recently gave a presentation on “Winning YouTube: What the Research Says” at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video. View the presentation and resources below.
1. Seeding
Face Group: ‘How Stuff Spreads: How Videos Go Viral part 1 & 2’
Part 1
Part 2
2. Shares per view
‘Viral Marketing: The Science of Sharing’, Karen Nelson-Field
Amazon Link
Unruly Media Whitepapers
3. Clicks per share
Upworthy: One Girl Explains This Kinda Weird But Fun Website Upworthy