EXPLAINER VIDEOS

Explainer videos motivate sharing by genuinely informing an audience on an issue, and telling them how they can take action.

To make these videos go viral requires the careful construction of a hook and strong visual style that keeps the audience’s attention. We work with organisations to develop ideas for explainers, write scripts and then promote them to the right online networks.

Our viral explainer video 5 Ways to Disrupt Racism was viewed 30 million times and shared 500,000 times on Facebook

With the current backlash against fake Facebook news we predict these more in-depth and credible videos will further rise in popularity on both YouTube and Facebook in 2017.

Key Conventions

Many videos use a narrator or presenter
Visuals are often animation, stock footage or a presenter to camera
Videos can be up to 10 minutes long
Scripts are typically between 350 & 1200 words

Why people share

The audience want to share genuinely useful information

Sharing the video helps the audience to tackle the problem

OUR EXPLAINERS

5 Ways to Disrupt Racism

Client: Racial Justice Network
Views: 31,800,000
Shares: 554,000

Solar Power in the UK

Client: Greenpeace UK
Views: 867,000
Shares: 26,000

Climate Change Explained

Client: New Internationalist
Views: 53,000
Shares: 1,600

CLIENTS

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We showed the film to our directors and chief executive this morning and everyone absolutely loved it. It even made one of them cry, and say its the most powerful film we have as an organisation.
Emma McEwan - Leonard Cheshire Disability

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We were delighted with the films Alter Eco produced for our campaign. They took the time to understand what we were trying to achieve and delivered a series of high quality films that perfectly met our brief.
Will McCallum, Greenpeace

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The film and the response have exceeded all our expectations. We are so pleased with it. Alter Eco has been a pleasure to work with and given that I had no experience in commissioning a film before, they took all the scariness out of it.
Lois Muddiman, Low Carbon Hub

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Alter Eco were great to work with; not only on the day itself whilst filming, but also in helping us story board the action and thinking about how we would promote the video. I could definitely recommend working with them.
Kirsty Wright, WDM

“

It was a pleasure working with Alter Eco on the Platform London video. We were thrilled with the beautiful short video they made. We had fairly tight deadlines and they kept us well ahead so we had enough time to tweak things at the end - perfect!
Mel Evans, Platform