STORIES OF PERSONAL TRIUMPH

“Of all possible creative devices, videos that display ‘Personal Triumph’ appear most likely to deliver sharing success.”

Dr Karen Nelson-Field, Viral Marketing: The Science of Sharing 

 

Who doesn’t love a story of someone who’s succeeded against the odds?

Academic research has shown that personal triumph beats celebrities, babies and even animals to be the most shareable creative device out there.

Despite this it’s used by content creators just 3% of the time.

Why people share

  • People connect emotionally to personal stories

  • Sharing spreads a positive message

  • Sharing amplifies their voice

OUR PERSONAL TRIUMPH VIDEOS

Cyclehoop

  • Client: 10:10
  • Views: 1,200,000
  • Shares: 8,800

Street Art vs Climate Change

  • Client: New Internationalist
  • Views:  182,000
  • Shares: 2,500

Sara’s Headgear Challenge

  • Client: Dignity in Dying
  • Views: 451,000
  • Shares: 5,400

HOW WE CAN HELP

Stories of personal triumph are gold dust for NGOs and charities

We work with campaign groups to use stories of personal triumph to talk about big issues.

By showing ordinary people who’ve taken a stand and won, you can inspire your audience to take action. You put ordinary people in the central role rather than as a supporting cast members.

We use our expertise in social media videos to turn personal stories into highly shareable campaign videos.

Key Conventions

  • Videos convey information through text on screen and interviews

  • Footage is typically a mix of interviews, and cutaways

  • Videos are typically between 1 & 2 minutes long

YOUR CAMPAIGN

We’d love to chat about how Stories of
Personal Triumph could help your campaign
Get in touch at hello@alter-eco.co.uk