“Winning YouTube: What the Research Says”

By January 22, 2014 November 13th, 2018 Blog, Blog Posts, First Post, Uncategorized

Alter Eco’s Richard recently gave a presentation on “Winning YouTube: What the Research Says” at Oxford Geek Night. In 5 minutes he covered seeding, making your videos more sharable and optimising the name and description of your video. View the presentation and resources below.

1. Seeding

Face Group: ‘How Stuff Spreads: How Videos Go Viral part 1 & 2’
Part 1
Part 2

2. Shares per view

‘Viral Marketing: The Science of Sharing’, Karen Nelson-Field
Amazon Link
Unruly Media Whitepapers

3. Clicks per share

Upworthy: One Girl Explains This Kinda Weird But Fun Website Upworthy